You may not have heard but it’s all change at Mothercare!
Mothercare invited me to be their VIP blogger last week for their brand-new store launch, which was happily just down the road from me in the Team Valley in Gateshead. As one of the largest stores in the UK, I had visited just before I had Reuben to get stocked up with essentials. I’ll be honest, although the staff were lovely, the store itself was not. What a transformation!
Bright, spacious, exciting; Mothercare is a now destination, complete with gorgeous cafe, Angelica’s, and soft play from Jelly Bugs. (I’ve already got plans to meet my blogging pals there!)
Mothercare Flagship Store Launch
On Thursday morning I arrived just before 10am and, as the VIP blogger, I was allowed to bob under the red ribbon and go behind the scenes as scores of parents queued up outside ready for the grand re-opening!
There was such a buzz in the air as I entered – a photographer was up a step ladder and all the staff let out a cheer for their group photo. Then everyone lined the entrance to the store as the new CEO, Mark Newton-Jones, addressed them all. You could see the staff were thrilled with the new store; all their hard work was paying off.
And, then just as 10am hit, Myleene Klass walked down the isle, ready to cut the ribbon, meet parents, cuddle babies, pose for photos and generally charm everyone she came into contact with. You can see my exclusive interview with Myleene Klass moments after she found out she had won the Best Boys Fashion award for her Baby K range (oh and she was lovely!).
The ribbon was cut and then in came the throngs of mums and dads who had been waiting in cold for their chance to see the new store. As a lovely touch, the first 50 people were given a limited edition Early Learning Centre Bear set!
After the excitement of ribbon cutting and meeting both Myleene and the CEO of Mothercare, Mark, I then got to have a good look around the store. The first, most striking thing about this flagship store, is the sheer size and space, with huge high ceilings and fabulous bright designs. This is a really attractive place and with the wide isles, there’s ample room for buggies and wheelchairs – finally a place that understands their audience!
Each area is really obvious as it is clearly labled with huge hanging signs; Girls, Boys, New Born, Nursery, Travel… whatever you’re looking for, just look to the sky!
And the wide isles isn’t the only thing that demonstrates how Mothercare ‘get’ their audience. With the addition of a cafe, soft play and Father Christmas (tis the season to be jolly after all! And he’ll be there everyday through December), they have transformed something you have to do (buy a buggy, cot, some new socks, whatever) into something you want to do.
The closest thing I can think of is IKEA…people now visit for the meatballs. And like IKEA, I can’t see anyone leaving without a little something!
Have you been to visit the new Mothercare in Team Valley, Gateshead? What do you think?!
I’d love to hear your thoughts in the comments below!